For roofing companies
YOUR NEW ROOFING WEBSITE.
$0 UPFRONT.
We design, build, host, maintain and improve high-performance websites for roofing companies without the traditional $5,000+ upfront website bill.
Website partnerships start at $349/month.
ESTIMATE
- $0 upfront design fee
- Custom-built for your roofing company
- Hosting + maintenance included
- Ongoing updates included
- Built to generate estimate requests
YOUR WEBSITE DOESN'T NEED TO WIN DESIGN AWARDS. IT NEEDS TO WIN JOBS.
Roofing customers don't browse. They arrive with a problem and a deadline.
- A leaking roof
- Storm damage
- An aging roof
- A commercial roofing problem
- A home purchase requiring roof work
- An insurance claim
- An urgent repair
Your site has seconds to answer
If the site doesn't answer those questions fast, they're back on Google looking at the next roofer.
WHERE ARE YOUR ROOFING LEADS LEAKING?
Most roofing companies already generate demand. The money is lost between the search and the booked estimate.
Visitors aren't turning into estimate requests.
- Weak calls to action
- Poor mobile layout
- Generic messaging
- Confusing navigation
- Slow load times
- Missing service pages
- Weak trust signals
Great jobs aren't becoming Google reviews.
Your customers are happy. They just never get asked at the right moment, so the review never happens.
Meanwhile the roofer down the road with a systematic follow-up looks more established than you on the exact search that matters.
Calls and inquiries arrive when nobody is available.
People call after hours, during installs, while crews are on a roof, and while the office is buried in scheduling.
A homeowner with a leak calls the next number on the list. That job is gone before you knew it existed.
Traffic isn't the only problem. Leakage is.
SKIP THE $5,000-$15,000 WEBSITE BILL.
BLACKFRAME builds the website. You pay for the ongoing partnership.
- Hosting
- Maintenance
- Changes
- Support
- Optimization
WEBSITE BUILD
- Custom website
- Strategy
- Design
- Development
- Hosting
- SSL
- Performance monitoring
- Maintenance
- Website updates
- Analytics
- Conversion improvements
- Support
This is an ongoing website partnership with an initial 12-month term. We'd rather tell you that here than in a contract.
HOW IT WORKS
We Audit
We review your current website, positioning, services, competitors, and customer journey.
We Design
We develop a modern homepage direction built specifically around turning roofing traffic into estimate requests.
You Approve
You see the direction before moving forward. If it isn't the right fit, there's no pressure to continue.
We Build + Manage
We finish the site, launch it, host it, maintain it, and keep improving it. You go back to running the roofing company.
BUILT AROUND HOW PEOPLE ACTUALLY HIRE A ROOFER.
Immediate Trust
Reviews, certifications, years in business, warranties, project photography, and local credibility — in the first screen, not buried on an About page.
Clear Service Positioning
Roof replacement, roof repair, storm damage, commercial roofing, residential roofing, insurance claims. Each one findable in a second.
Strong Estimate CTAs
Calls to action appear naturally throughout the journey, at the moments a homeowner is ready to act.
Mobile-First Experience
Most prospects are standing in a driveway looking at their roof. They can call or request an estimate immediately from their phone.
Local Search Structure
Service and location architecture designed to support local visibility. We won't promise you a specific Google ranking — nobody credible can.
Conversion-Focused Copy
The site speaks to homeowner and property-owner concerns, not marketing jargon.
Fast Performance
Pages feel immediate and polished. Slow sites lose the people who were ready to call.
Ongoing Improvement
The site isn't forgotten after launch. We keep maintaining and improving it as your business changes.
BEFORE / AFTER
TYPICAL ROOFING WEBSITE
- Generic headline
- Stock roofing photo
- "Welcome to our website"
- Tiny phone number
- Long paragraphs
- Weak CTA
- No clear differentiation
- Poor mobile experience
BLACKFRAME ROOFING WEBSITE
- Clear value proposition
- Strong estimate CTA
- Real project photography
- Reviews immediately visible
- Service clarity
- Service area clarity
- Mobile-first contact
- Strategic trust signals
Your complete website platform.
- Custom website
- Website hosting
- Ongoing maintenance
- Security
- Performance monitoring
- Unlimited reasonable content updates
- Analytics
- Technical support
- Ongoing conversion improvements
Need more than a website? Keep reading.
THE WEBSITE IS JUST THE FOUNDATION.
One connected customer-acquisition system.
WEBSITE
Turn traffic into estimate requests.
REVIEW ENGINE
Automatically turn completed roofing jobs into more Google reviews.
AI AGENTS
Answer calls, website messages, and emails when your team cannot.
ONE ROOFING JOB CAN PAY FOR MONTHS OF BLACKFRAME.
If a roof replacement is worth thousands of dollars, we don't need to generate dozens of extra jobs a month to justify the investment.
Sometimes the difference is
QUESTIONS ROOFERS ASK US
Is the website actually free?
There's no upfront website design or development fee. The website is included as part of BLACKFRAME's ongoing $349/month website partnership with an initial 12-month term.
Why do you charge monthly?
Because we don't disappear after launch. The monthly partnership covers hosting, maintenance, updates, support, performance monitoring, and ongoing improvement.
Do I own my domain?
Yes. Your company keeps ownership of its domain.
Can you use my existing photography and branding?
Yes. Real project photography from your own crews almost always outperforms anything else we could use.
Can BLACKFRAME redesign an existing site?
Yes. Most of our work starts with a site that's already live and underperforming.
Can you help with Google reviews?
Yes. The BLACKFRAME Review Engine follows up with customers after completed jobs so good work turns into public proof.
Can you answer missed calls?
Yes. BLACKFRAME AI Agents can pick up calls, website messages, and emails when your team can't get to them.
How quickly can we get started?
We start with the homepage direction and lead leak audit, then build from there. Timeline depends on your services, photography, and how fast approvals come back — we'd rather scope it honestly than promise a number we can't hold.
What happens if I don't like the homepage concept?
Nothing. There's no obligation to proceed just because we created a concept. You keep the thinking either way.
BUILT BY PEOPLE, NOT A FACELESS WEBSITE FACTORY.
You won't be handed off to a ticket queue. BLACKFRAME is a small, hands-on team, and the people who design your site are the same people who answer when you need something changed.
Send an email asking for a new service page or an updated project gallery and a person reads it.
WANT TO SEE WHAT WE'D DO WITH YOUR ROOFING WEBSITE?
Send us your current website. We'll review it and show you how we'd approach turning more of your traffic into estimate requests.
No giant upfront website bill. No generic template. No obligation to move forward just because we reviewed your site.
We'll review your site and come back with a homepage direction and the leaks we'd fix first.